DirectDrop Voicemail Consultation
- Thinking about contact strategy for a new normal.
- Making a smoother transition to a work-from-home culture.
- Techniques for driving the maximum number of inbound calls from voicemail campaigns.
Don’t assume you know exactly what works for you without testing. We’ve seen clients double their ROI after trying some new things in their contact strategy. There’s too much at stake to not to take a fairly scientific approach to find what works best for your business.
As we impress upon all of our clients when we get them on board, the key to testing is measurement and the key to measurement is tracking. Use a unique inbound number for each of your contact methods to be able to attribute the inbound calls you’re receiving to each method. We’ve written before about mixing the contact tools you have available. You’ll know that if they call in on 6879 then it came from DirectDrop Voicemail, if it came to 6880, they were calling in from a letter, and so on. If you can then use your DNIS reports or phone records to tie that back to an account and find the revenue generated, you’ll be able to figure out the true ROI on those calls.
Once you have established your key performance indicator (KPI) that you’ll use (we’d suggest either a simple inbound call rate, or go all the way to the holy grail – ROI), you can set up A/B tests of the variables that you’ll manipulate.
When designing a proper experiment, keep these tips in mind:
Once you’ve made sure you have a good, scientific testing procedure, you’re ready to roll. We review the variables to test first on our kickoff call, so many of you have heard this before. The feedback we hear from most of our clients is that they see the most significant differences in results when they vary the:
Whatever it is, don’t just listen to hear the phones ringing; measure the results. If you can tie it all back to revenue, you’re in the catbird seat. While we love to hear, “I know it’s working because when we run campaigns, the agents are busier,” we prefer to hear, “our results show that for every dollar we spend on VoApps DirectDrop voicemails, we get a $9 return.” That is what we work to train our clients to understand, and it doesn’t take a ton of work to get there.
Think about what that can mean to the company who decides to go with VoApps:
As always, please let us know how we can help get you to where you want to be. Email firstname.lastname@example.org or call us at 855-737-1597.