How you reach out to consumers is pivotal to the success of your business. The medium you use to communicate with your consumers is even more important. Knowing your audience, why you are contacting them and what message you are trying to convey all play a part in how you send the message.
Here are 4 of the ways consumers want you to contact them in 2023:
Email is one of the best ways to contact your consumers. Not only are you able to include all of the information you need to, but it is a way to also include video or picture content as well. Including an image or video catches the reader’s eye and is a terrific way to highlight an essential point. Research has also revealed that an image will inspire people to read more. With email, the consumer can open the message whenever, and either email back or call. It’s a win-win situation for both parties.
- Social Media
In today’s world, social media is key in interacting with your consumers. With social media, you can create different types of content on different platforms. Almost every consumer utilizes social media, so taking advantage of this tool to spread your message to your audience is important. Consumers can also interact and direct message you with questions or requests.
- Text Messages
It’s no surprise that in the digital age, most people prefer texting to phone calls. Now, your consumers expect a text from you first. It’s an easy way to communicate short messages, and a good way to remind people since most consumers spend a lot of time on their phones.
Voicemail is a great way to leave a message to a consumer without having to talk to them directly. Voice messages can be personalized, get directly to the point, and are a way to communicate with consumers without interrupting their day and taking up their time. Since people rarely answer phone calls from a number they don’t recognize, it’s a good idea to use voicemail to send your message. This then puts the responsibility on a consumer to respond to your request at their convenience.
How we communicate is constantly changing, especially with consumers. You can read about more successful ways to communicate via voicemail here.