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Online Lender Achieves 15x ROI with DirectDrop Voicemail

By VoApps

Date September 5, 2025

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Inside a fast-moving online lending office, the collections and marketing teams were stretched thin and constantly manually dialing customers and chasing callbacks. “We need to reach more people, faster, without burning out our team,” said the Director of Lending Operations. The pressure was on to grow loans and retain customers, but the tools weren’t keeping up. The team needed a soultion fast. DDVM was launched. Outreach was automated, engagement soared, and in just weeks, "everything changed." 

Online Lender Boosts Engagement and Achieves 15x ROI with VoApps DirectDrop Voicemail

A leading online lender with over 3 million customers and more than $40 million in loan originations was facing a dual challenge: how to drive new loan growth while retaining existing customers, and how to improve collections efficiency despite high turnover in their collections team.

With a fast-paced digital lending environment, the company needed a solution that could automate outreach, reduce manual dialing, and keep customer engagement high across multiple touchpoints. Their goal was to streamline operations while maintaining a strong commitment to customer service.

“We’ve seen a measurable lift in both collections and loan engagement. VoApps delivers results without disrupting the customer experience.”

Chief Marketing Officer

Understanding the VoApps Solution

To achieve its objectives, the lender adopted VoApps DirectDrop Voicemail in three strategic areas:

  • Application Follow-ups: Engaging new applicants promptly to improve conversion rates.
  • Collections: Enhancing efficiency by replacing manual dialing with automated outreach.
  • Marketing to Existing Clients: Maintaining strong connections with existing customers through consistent communication.

By integrating VoApps through the API, the lender automated campaign delivery directly within their loan management system (LMS). This allowed for instant engagement with applicants and enabled the team to execute highly targeted campaigns. For example, multiple DirectDrop campaigns ran each week, complemented by a dedicated re-marketing initiative every Sunday evening, ensuring maximum reach and increased response rates.

This implementation demonstrates how leveraging automation technology not only streamlines outreach, but also supports comprehensive engagement across the customer lifecycle.

 

“VoApps helped us connect with applicants faster and more efficiently than ever before. It’s become a core part of our engagement strategy.”

Director of Lending Operations

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Implementation Highlight
  • Quick Start: Initial deployment completed in just a few days
  • API Integration: Completed in two months, aligned with internal tech priorities
  • Flexible Cadence: Weekday campaigns plus Sunday re-marketing outreact
The Results: ROI Across Lending and Collections

The impact of VoApps DirectDrop Voicemail was felt across both lending and collections operations:

  • Collections:
    • 6% increase in callbacks for early and late-stage collections
    • 5x return on investment (ROI)
  • Lending:
    • 10% increase in callbacks for loan applications
    • 15x ROI
Why It Works

VoApps DirectDrop Voicemail offers online lenders several key advantages:

  • Automates outreach for lending, collections, and marketing initiatives, allowing organizations to streamline communications at scale.
  • Increases callback rates and elevates customer engagement by reaching contacts quickly and efficiently.
  • Reduces the need for manual dialing, freeing staff to focus on higher-value tasks and improving overall team productivity.
  • Delivers measurable ROI across multiple departments, demonstrating the value of integrating automated voicemail technology into your operations.
By understanding these best practices and results, organizations can better evaluate how integrated voice solutions like VoApps DirectDrop Voicemail contribute to operational success.
 
Ready to accelerate loan growth and enhance collections performance? Connect with our team to get started.

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