The importance of using multiple channels to engage your contacts.
When it comes to reaching consumers in collections, one channel isn’t enough. Just like you wouldn’t build a bookshelf with only a hammer, you shouldn’t rely on a single communication method to connect with your accounts.
To truly engage accounts and drive response, you need a multi-channel strategy—and DirectDrop Voicemail is a powerful tool to add to your contact toolbelt.
Why Multi-Channel Matters
That means your outreach needs to be:
- Consistent – Repetition builds recognition and trust.
- Varied – Different channels resonate with different people.
- Timed thoughtfully – Catch them when they’re most likely to respond.
Like any other marketing campaign, you are trying to sell your contacts on contacting you to handle their business. To be successful at that, repetition is key. But what kind of repetition?
Mix up your outreach—alternate between calls, letters, DirectDrop Voicemails, texts, and emails—to maximize impact. Establish a steady rhythm, then adjust the timing and day for each channel weekly to find what works best for each contact.
To effectively optimize outreach, consider experimenting with both the timing and channels of your communications. For example, you might schedule a DirectDrop Voicemail for Monday morning in the first week, then plan the next message for Friday afternoon in the second week—targeting the same accounts. Apply similar timing variations to your other communication channels. The sample calendar below demonstrates best practices for rotating message type,
Daily Campaigns
Eventually, you’ll find your team reaching contacts when it’s actually convenient for them to respond. And, not only will they respond, they’ll be prepared to handle the matter at hand through their preferred method of communication.
For weekly communications, consider using a contact cycle of every 8 days instead of every 7 days. This will ensure that each week you are reaching your contacts on a different day of the week, appearing less automated and more concerned with figuring out the best time for them to connect. While the sample below illustrates varying the Message used, the same could be applied to the contact channel used.
Weekly Campaigns
If you’re interested learning more about adding VoApps DirectDrop Voicemail as another tool in your contact toolbelt, please don’t be shy and click below to contact us.
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